Ask any SEO expert and they’re probably going to tell you the same thing: The Goldilocks of SEO is at least 1,200 words, but often longer pieces that are 2,500+ words do even better. intermittent fasting doesn’t offer unique benefits to continuous energy restriction according to a 2015 study published in Molecular and Cellular Endocrinology.Īccording to a study by SerpIQ, the best content length for SEO is 1,500 words, and according to a Medium data analysis, the best word count is 1,600 words.
But whatever non-fiction topic you write about will benefit from including links to facts.
I write about health and fitness, so including links to valid research is not only preferred, it’s a legality. ACTUALLY FACTUAL! No more fake news, please!.Identify synonyms (connects your content to similar, better ranking content).This is because high-authority outbound links - like a clinical study - makes your content: Don’t worry, that’s not me contradicting myself by giving an opinion - a study by Reboot found that when content has an outbound link to a high-authority site, it is linked to higher search rankings (SEO).
There’s nothing better than a hyperlink to a randomized controlled trial or piece of valid research. A statement without a fact is just an opinion, and in the grand scheme of things, no one cares about your opinions.
I have a bachelor's and a master’s degree in science, which has drilled the power of verification into me. Plus, your content is in some way affiliated with the hyperlinked content, which helps to improve your SEO by strengthening the topic signal. They are essentially telling the SEO crawlers that your content is backed up and verified. “One of the most undervalued tactics in content marketing,” according to the Director of Marketing at Alexa, Kim Kosaka, is outbound links. They crawl your content analyzing the quality of the content. They make online content more user-friendly, meaning it has a better likelihood of being read, and thus, shared. Trust me.īullet points offer dual incentives for SEO and conversion metrics. I want you to ignore that if you’re a writer who publishes online. If you studied writing academically, you were probably told to only include bullet points when listing a group of things like a to-do list or grocery list. You can always add bullet points into online content, whether it’s: Google knows this, which is why an SEO best practice is to use bullet points. Concise information - characterized by the use of bullet points, highlighted keywords, subheadings, and fewer words - led to 124% better usability. In fact, according to research, 79% of people scan pages, while only 16% read word-by-word. They don’t want to read blocks of content - even if it’s interesting. Put yourself in the shoes of someone who hates reading. And it can be with a few simple adjustments.Īs a credentialed SEO expert, these are the three easiest and most effective SEO writing tips. Even if you think you’ve written a killer article, it could do very badly online because it’s not SEO optimized content. Many people fail at becoming successful bloggers or content writers simply because they don’t understand or utilize SEO best practices. The better you adhere to SEO best practices, the better your content will do, the better result the brand will get that hired you, thus wanting to hire you again… and so on, and so forth. Why, may you ask? Because all online content is graded the same, regardless of the topic. If you’re writing content to be published online and you’re not concerned about adhering to the parameters for SEO, you should take a step back and re-examine your priorities. This is known as search engine optimization (SEO). Where you rank depends on a number of parameters - some hard to change, but many very easy to adjust, that objectively help you improve your search engine ranking and how well your work does. However, when you’re writing online there is an objective appraisal happening that ranks the quality of all online content.
Preferred styles of writing are somewhat objective and specific to the topic you’re writing about and the audience you’re writing for.